# Plot Kids

> Plot Kids is a Brazilian children's content studio in Florianópolis, Santa Catarina, making games,
> apps, and animation for children since 2014. It is one company (legally Medialab) operating three
> brands: Plot Kids, the children's content brand and parent identity; Plot Interactive, the games
> and interactive arm, which also takes on client development; and Truth and Tales, a children's
> app that grew out of the studio and now has its own team. More than 50 projects delivered,
> audiences reached in over 70 countries, and a core team of around 20 that scales with a managed
> network of Santa Catarina studios and vetted freelancers, given 20 to 30 days of lead time.
> Women-led, accessibility-first, backed by the Google Play Indie Games Fund.

## In production
- Truth and Tales: a children's well-being app of interactive Teaching Stories, audiobooks, and
  movement activities for ages 4 to 8. Live on iOS and Android, in more than 100,000 homes.
  Mom's Choice Gold, GESAwards 2024 AccelNet special track, Apple App of the Day. Seeking storefront
  and publishing partners in Asia, especially markets such as China and Vietnam where launching needs
  a local licence and a local partner. https://www.truthandtales.app/
- Praia da Sardinha (Sardine Beach): a 2D animated series in production, 26 x 11 minutes, about a
  summer at the beach house with Isadora, Pedro Paulo, and their cousin Verônica. The short is
  finished. Seeking a broadcaster or streaming co-production partner.
- Play Friends: a shared-screen party game for up to 8 players from their phones, built by Plot
  Interactive. Public Steam demo. Seeking co-production and distribution. https://playfriends.games/
- Sunny Trails: a cozy turn-based RPG on an enchanted Brazilian island, drawing on the Florianopolis
  folklore recorded by Franklin Cascaes, built by Plot Interactive. Hand-drawn, fully voiced in four
  languages, Steam demo at 100% positive. Seeking co-production and distribution. https://sunnytrails.net/
- Humor Azul: a 90-minute documentary about autism, told through animation drawn from Rodrigo
  Tramonte's comics. In development, seeking distribution and funding partners.
- Cheflings: a comedy and fantasy animated series for ages 6 to 12, 13 x 7 minutes, in development,
  with a companion virtual-pet game already on the stores.

## Brazilian incentive-law investment
Every production in the current slate can receive Brazilian incentive-law investment, across
animation, documentary, and games. Companies that direct part of their income tax to culture through
the Lei Rouanet, the Lei do Audiovisual, or the Fundo Setorial do Audiovisual (FSA) can invest in
these projects. Contact the studio for which projects are open and the stage each one is at.

## What the studio makes
- Original worlds: children's IP owned by the studio, from first character sketch to a shipped
  season or a live app.
- Animation: 2D series and shorts in Toon Boom and Storyboard Pro, from development and pitch
  materials through direction, animation, and delivery. Twenty-six episode seasons are normal scale.
- Games and apps for children: Unity development for mobile, web, and TV, ad-free, aware of COPPA
  and LGPD, with accessibility designed in and usable by a child who cannot read yet.

## Selected client work
Disney (inclusive minigames, BIG Festival 2023 finalist), Sanrio (O Mundo da Hello Kitty, 76
episodes, 40M+ views; Hello Kitty TV), Mauricio de Sousa Produções (Monica Toy TV, 500K+ downloads,
Google Play Best Apps for the Family 2016), Bandai France (Snow & Stella, Étoile du Jouet Toy of the
Year 2014), Hoplon (Heavy Metal Machines UI and social systems), Tamboro and Editora Saraiva (VIVAZ,
50+ WebGL games).

## Recognition
Google Play Indie Games Fund (US$200K, equity-free, 2024); ApexBrasil and EXAME Leadership and
Diversity Award 2025; comKids 2024 Best Game (Bella pelo Mundo); multiple BIG Festival wins and
finalists; Mom's Choice Gold and GESAwards 2024 AccelNet special track (Truth and Tales).

## Leadership
- Luiza Guerreiro, CEO and co-founder; Vice-President of Abragames (https://www.linkedin.com/in/luiza-guerreiro/)
- Leonardo Bilck, CTO and co-founder; President of ASCJogos (https://www.linkedin.com/in/leonardobilck/)

## Links
- Studio website: https://plotkids.com/
- Work / portfolio: https://plotkids.com/work/
- In the media: https://plotkids.com/press/
- Contact: contato@plotkids.com
- LinkedIn: https://www.linkedin.com/company/plot-kids
- Plot Interactive (games and interactive arm): https://plotinteractive.com/
- Truth and Tales: https://www.truthandtales.app/

## Languages
- [English](https://plotkids.com/)
- [Português (Brasil)](https://plotkids.com/pt/)